Our values
At Saltwater Sunshine, we are more than just a retail store; we are a movement for the socially conscious buyer who seeks to buy better, more ethically focused products, without sacrificing quality or innovation.
We provide a retail environment with a real connection to nature with products are designed for, or of, the beach and sea.
While the products at Saltwater Sunshine are of the highest quality, we are mindful of making them accessible to a broad range of customers who wish to make more sustainable choices.
Pricing is reflective of the ethical and sustainable practices behind each item. We aim to show that shopping with purpose doesn’t have to come with a premium price tag, and customers can feel good about their purchases not just because of the product's impact, but also its value.
We believe in fair pricing, which supports both the artisans and brands behind the products, as well as our customers. Our pricing strategy aligns with our mission of offering beautifully crafted, ethical goods without the inflated costs often associated with luxury labels.
We aspire to only stock high quality, responsibly made products from companies with a commitment to ethical and sustainable practices.
The physical evidence of Saltwater Sunshine is embedded in every aspect of our brand, from the design of our store to the quality of our products, packaging, and customer interactions.
Our retail space is carefully crafted to reflect our coastal connection and commitment to sustainability. Every product is thoughtfully displayed, reflecting the care we put into curating our collection.
Our packaging is minimal yet functional, designed with the environment in mind.
We ensure that each customer experience feels like a thoughtful, intentional interaction.
We reinforce our commitment to offering products that don’t just look good but do good.
With a real connection to the coast, our store offers contemporary products designed for nature, promoting a mindful, slow-fashion lifestyle.
The success of Saltwater Sunshine isn’t just about the products we sell; it’s about the people behind the brand.
All of us at Saltwater Sunshine share a common commitment to sustainability, community, and wellness.
Our team is trained to help shoppers understand the value of slow fashion, ethical practices, and how their purchases can contribute to a better world.
